In-house Marketing vs Agency Marketing

Did you know that over 50% of organizations use a third-party company to connect with customers? 

24% of these businesses use outsourcing as a solution for improved efficiency. 

Not only do your marketing strategies and tactics need to be efficient. They also need to be creatively implemented, monitored, and measured throughout the entire process. Often, internal teams are inundated with internal challenges and tasks. They do not have time to pay true attention to the needs of your business' marketing. 

There's been a massive global shift to remote working due to the pandemic, making this the perfect time to discuss the in-house marketing vs. agency marketing comparison and why outsourcing may be better for you. 

In-House Marketing vs. Agency Marketing 

Whether your business is established or just starting out, there has to be a priority placed on your marketing needs, albeit at different levels. As your business starts to grow, so too do the needs of your marketing. 

As we well know, there are so many cogs that make the marketing machine turn from SEO (search engine optimization), branding, design, to social media management, digital marketing, website marketing, and even more traditional marketing avenues. 

With all of this, comes the need to have a full-time resource that can fill the pivotal and crucial role of marketing. With this, comes the choice of in-house marketing vs. agency marketing. 

The Inside Out Of In-House Marketing

In-house marketing can be described as having a full-time, employed by you resource housed within your internal structure that focuses solely on your marketing strategy and initiatives. 

This person, or these people, is hired and trained directly by you and your business. 

Businesses have different marketing structures and needs, so some marketing departments are made up of an entire team of people and others are just one or two-person teams. The size and role of your internal marketing team will vary depending on your immediate business requirements, objectives, and your budget. 

Your marketing team will usually tackle five main areas of expertise:

• The creative side 
• The website 
• Branding strategy 
• Internal and external communications 
• Digital marketing 

You'd have a marketing director or manager that oversees all operations usually. This is so that strategies can remain aligned within your business. 

All About Agency Marketing 

Agency marketing performs the same function as an internal marketing team except they are outsourced. 

This means that your business hires a third-party company to fulfill your company's marketing needs. Usually, this is done through a monthly retainer fee. The agency that you hire will be solely responsible for developing, creating, and implementing marketing strategies and tactics. 



They're also responsible for monitoring the performance of these campaigns, not only that, but they should keep you updated throughout the duration of the contract as to what's working and what's not. 

In most cases, an agency will have all the resources, expertise, and staff to fulfill all the needs of marketing from web development to content creation to PPC marketing to branding and design requirements. 

To fully understand why outsourcing your marketing can be beneficial to your business, we should look into the direct benefits of going with the agency marketing route. 

1. Easy On the Budget 

The hiring process, internally, can be quite costly to any business. You have to start with the vacancy advertising, move through to CV applications, and then spend time and resources on interviews. 

With agency marketing, you get immediate access to qualified teams who are usually experienced in your particular industry. 

2. Access to Varied Skills 

Once you've hired internally, you've usually got access to the expertise and skills that person alone has. Short of sending them on new courses which can be costly, how do you get access to additional skills without spending crazy amounts of money? 

With agency marketing, you get access to people who know their area of expertise backward from understanding Google algorithms to staying up to date with trends and changes in the digital marketing world. 

3. A Fresh Perspective 

Now, this may be a hard pill to swallow, but with agency marketing, you're getting access to a whole team of people who can take a fresh look at your business and your brand. 

Initially, it may be hard to hear that your brand needs refreshing and updating but ultimately, new ideas and outlooks can help your brand move forward in an ever-changing environment. 

4. Access to the Latest Tech and Software 

Not only does agency marketing allow you access to experts in their fields but you also get access to the tools that they use to get their jobs done. 

It means you'd be saving money on expensive subscriptions and software since the agency already has these tools at its disposal. 

5. Flexibility Of Service

By going with an agency, you can truly pick and choose the services you need from one month to the next. Specifically, this refers to special projects that you need to perform on an ad-hoc basis. 

In a scenario where you may have an exhibition coming, you can get the expertise and skills of the agency for just as long as you need it and you wouldn't have to add to or change the dynamic of your internal team. 

The Magic Of Agency Marketing

We've gone into detail with the difference between in-house marketing vs. agency marketing and now you're armed with the information that you need to make a more informed decision. 

Do you know what will work for you and your business? 

The benefit of agency marketing is undeniable from saving time and resources to access strategic thinking. If you're on the hunt for the right agency, never fear, you've found us. Contact us today so that we can discuss your marketing needs.