The Best Ways to Promote Your Business Online

Create Quality Blog Content

The first way of piquing Google's interest as an authority site is by building a blog and posting quality content regularly. When you share content that resonates with your target audience, your reward is likely to be a high rank on search engine results pages. That's because Google sees your value as a trusted source in your industry or business niche.

Your potential customers can now find your blog posts easily, thanks to the elevated rank and online presence. It's best to consistently deliver the content your consumers want to capture interest, grow your audience and boost sales. While this long-term strategy might not work wonders overnight, you can't afford to underestimate its marketing value.

Try Guest Posting on Blogs

Speaking of blogs, have you tried guest posts? It refers to the art of writing quality blog content for another company's website. That helps you capitalize on someone else's audience since the links back to your web pages will drive website traffic and enhance your SEO efforts.

You'll want to partner with a company within your niche when guest blogging. That's because they'll have the audience you're looking to entice. Ensure that the topic you select to blog about directly relates to what your business is offering to increase relevance.

IMPORTANT NOTE: When it comes to creating blog content go for QUALITY over QUANTITY.

Research what topics are important to your audience and create valuable content that will help them. There are a lot of ways to gain insight as to what may be trending in your industry. At Clover Creative Group this is a be part of our process. So if you need help, contact us – we can help.

Partner With Social Media Influencers

Social media platforms such as Instagram connect people within split seconds, regardless of their location globally. However, you'll need a huge following to leverage that power. But you know that your small company doesn't have the hundreds, thousands or millions of followers to be visible on social media, and that's where influencer marketing comes in.

Partnering with a renowned influencer will help spread your message across their many followers. Take time to select the right influencer to ensure your message goes to the audience within your industrial niche. And if you're in sales, you could send the influencer your newly launched items for free in exchange for a product review — if you have quality products, they'll surely send that promotional message to their followers.

Seek Inclusion in Gift Guides

A gift guide is usually a blog or video offering purchase recommendations for products or gifts. It's a powerful online marketing tool that can boost sales and generate a high ROI, especially during the holidays. While you can easily make your gift guide, featuring on other websites or blogs with gift guides in your business niche can significantly increase your website traffic.

Remember that appearing in the right gift guide will take some marketing effort. You might have to contact various website contacts to pitch why your product is a good fit for their audience and request a mention in their gift guides. While at it, you can offer to send a free sample to increase your chances since most people find it easy to speak of products they've tried before.

Leverage Email Marketing's Power

Email marketing can help you build and maintain a relationship with your consumers. It's quite an easy process since all you might have to do is ask prospective customers to sign up for emails on your e-commerce store or social media profile. An email list lets you send content, product launch information or promotional messages, further cementing your relationship with customers and inspiring them to purchase your products.

But what if you're a small business with limited time and resources? You'll be happy to hear that this digital marketing strategy is cost-effective and can stay relevant to your campaign. That's because you can generate automated emails to send messages to new or existing customers on your email list.

Optimize Your Web Pages for Search

As an entrepreneur, you know that one of the best ways of advertising your business online is to appear on top of organic search engine results. Search engine optimization can quickly get your website in front of your target consumers. But achieving that is no easy feat, especially since Google's search algorithms keep changing.

Luckily, a seasoned digital marketer can help you achieve your goal. That may include optimizing your on-page and off-page SEO, including website speed, meta descriptions, backlinks, mobile friendliness and keyword integration in content. With a solid SEO strategy, people who type keywords related to your brand will find your website among the top results on search engine results pages.

Create a YouTube Channel and Post Video Tutorials

The latest YouTube statistics indicate that the second-most popular social media platform has over 2.5 billion users globally. That number refers to the people who log into the site to watch videos at least once each month. The savvy business owner will take advantage of this platform which reaches a large audience and potential client base.

You can develop a YouTube channel for your business, where you'll post video tutorials that explain something about your brand or post videos of the products available on your online store. The platform also allows you to interact with your consumers and answer their questions or concerns. It's best to research the best time to upload your YouTube content to ensure you catch your target audience when it's most active.

Build a Google Business Profile

Creating a Google Business Profile (formally Google My Business) is a free advertising tool that helps promote your business locally and build trust with your customers. Your listing will help manage your Google presence on search and maps. It'll briefly describe you and give a sneak peek into what your company provides.

Your profile can contain your physical shop's photos or videos and have backlinks to your website content. Furthermore, anyone who wants to contact you will have an easy time since your contact details and business address will be present.

If you depend on customers from a specific region, having a well optimized Google Business Profile puts you on the map. Quite literally, it displays your business on Google Maps and prioritizes your business for people searching near your location. Especially if you have a business that people visit, a Google Business Profile is a must.

Final Words

One digital marketing method might not be enough to generate real results. That's why it's crucial for business owners or marketing VPs to partner with digital marketing experts to know all options, get custom results-driven strategies and improve the bottom line. Clover Creative Group does that for our esteemed clients daily, and we can do the same for you — contact us for more details.