Why are Great Designs and Logos so Important to Businesses?

Did you know there are over 31 million small businesses in the United States? Of those businesses, you probably have a few that stand out to you. One reason they may stand out is that they have a strong logo that allows for brand recognition.

Think about it. The bigger brands you know have a business logo that everyone knows: Nike, McDonald's, H&M, and so on.

As a smaller business, it is also crucial to design a logo. But why are great designs and logos so important to businesses?

If you are ready to learn more about this, keep reading!

Brand Identity 

When you create a business, the last thing you want is for potential customers not to know about you because you don't have a distinct brand. Creating a logo is part of that brand creation process where you come up with an identity for who you are as a business. Not only that, but it allows for brand recognition when someone sees your logo.

A logo isn't necessarily the selling point of the business. It is, however, the recognition point. And when people begin to recognize your business, they will remember it when it is most important - like when they want one of your products or services.

By using the right fonts and colors that describe your brand, you are creating an identity for your brand that people won't forget.

Strong Logos Are Stickier

How many times have you forgotten the name of the business but been able to describe the storefront, the logo, or the company itself?

That probably happens more often than you think! But the only reason you are able to do that is that these brands have created something sticky: a strong logo.

When brands have a strong logo, they become more memorable in our minds. Not only are they more memorable, but it takes us less time to process than reading text or seeing words. 

In just 13 milliseconds, we can process an entire image or logo design. A business logo can either make people more curious or turn them off to your entire business in less than a second.

Builds Brand Loyalty

When you create a logo for your brand, you are building more brand loyalty by creating something that people can remember and learn to trust.

Before anyone clicks on what you have to offer or walks into your store, they are first going to judge on the appearance. That appearance will either have that person walking into your business confidently or confidently turning away from you.

Think about it. When you are looking for coffee shops to go to tomorrow morning, you're basing it on appearance at first. Does A look cuter or does B?

Because of that, you know that the simple appearance of a logo, name, or business is what will drive more customers to you or away from you.

Gives You Confidence as a Business Owner

When you create a business, you may feel like you are not good enough or you haven't done something right. But the second you create a logo, you'll realize that your business is legit. And when you realize that, you won't want to stop sharing it with everyone.

And that's great - because it should be something you are proud of!

Whether you are sending out an email to a potential client, proposing something to a supplier, or walking in somewhere to propose an idea, handing over your business card with a strong logo can make the process much easier for you. Not only that, but it displays your confidence to the person you are pitching to as well.

When you hire a graphic designer for a product or service logo, you are investing in your business to be stronger and better.

Helps You Create an Online Presence 

It is one thing to have a website and social media platforms as a business - they help to get the word out and spread awareness about your brand.

However, when you have a strong logo, marketing materials become easier to make. All you have to do is put the logo and brand on the materials and you have brand recognition right there.

You can put the professional logo on the top of your website or on the profile images of your social media platforms. 

While having a company logo is not a must to have an online presence, it can drastically help with your brand message and presence in the online space.

Here are a few ideas of where to put the company logo:

• On the footer of your website
• On the profile image on Instagram and TikTok
• As the banner on YouTube
• In your email signatures

These are just a few ideas, but there are many other places you could put a logo!

Why Are Great Designs and Logos So Important to Businesses?

So why are great designs and logos so important to businesses?

When you design a logo for your company and business cards, you are sending a brand message to your target audience. You are building a brand identity at the same time you are exuding more confidence as a business.

Designing a logo isn't the easiest thing to do though, especially if you don't have graphic design experience. That's where Clover Creative Group can come in to help! We can help you create a logo that works for your business.

Contact us today to transform your business with a new logo!